TCS wanted to revolutionise how people & businesses do shopping/retail in Pakistan and needed the right partners.
Media Idee and our network branding agency Creativecom was hired as strategic, creative & digital partner to launch the E-commerce business of TCS.
We have worked on Marcom’s Branding strategy by deriving Brand Nomenclature, Brand Identity, Brand Imagery, and Creative & Communications platforms.
We have suggested the platform of ‘Empowerment’ with the brand promise “Shopping that Click,” whereby the consumer controls the shopping experience.
The visual executions based on the empowerment platform showed people in control due to shopping from TCS Connect. TCS Connect offered a deal of 10% cash back to support the launch.
We have developed full-fledged 360 marketing campaigns for the launch. We are working on follow-up digital and social campaigns to promote the e-commerce business, from increasing the traffic on the website to generating sales and creating consumer engagement and experiential digital journey.
For the first time, the trend of seasonal and occasional sales festivals was introduced on digital platforms in Pakistan by TCS Connects, which other eCommerce players later followed.