Candi promises ‘Khaas Baat’. It’s all about making your every moment special. Looking at life from a different perspective. Recreational areas are the best mediums to convey such messages to the target market.
This is why we did the DHAMMAL Rural Roadshows with musical gala nights in 30 towns of upper/lower Punjab and Northern Areas. ‘Candi Dhamal’ was a first of its kind of road show activity designed specifically for the smaller rural towns. It also was the first time that a rural town was treated like an urban center.