The objective was to launch a seasonal Popular Lawn collection with the brand promise of excellent fabric with unique designs and trendy style.
CreativeCom, our network agency, had worked on an advertising campaign revolving around Fashion Street Fashion Street, inspired by Oxford Street the UK and endorsed by the film star Saba Qamar the brand ambassador.
The idea was to harmonize this particular theme with the Popular Style stores housing their Lawn and prêt wear collection.
The Lawn exhibitions were held at the Palm Marquee (Karachi) and Pearl Continental (Lahore), followed by the fashion to showcase the entire Summer collections, where Saba Qamar was the show stopper beside other fashion models did the catwalk.
The ambiance contained a grey, rustic feel with the flooring of envicrete, iron lamp poles, and wooden benches to create an original feeling of ‘Fashion Street.’
There was heavy pre-event marketing on social media. The event’s live coverage through social media on the Popular Lawn pages significantly impacted the sales.