USA

45 Lafayette Road Box 107 North Hampton,
NH 03862, 03820
(800) 742-0169

UAE

P.O. Box No 103859, Dubai, UAE.
+971-50-4987458

PAKISTAN

D-42, Block – 2, Kehkashan, Clifton,
Karachi, Pakistan.
+92-300-8295379

UK

115 Bath Street, Glasgow, Lanarkshire, G2 2SZ
United Kingdom.
+44 776 9930130

TCS Connect-Shopping that clicks

DIGITAL AND SOCIAL

Mediaidee developed a 360 interactive digital campaign to launch the brand. We also developed the brand identity that revolved around the tagline ‘Shopping that clicks’.
The visual executions based on the platform of empowerment showed people in control as a result of shopping from TCS Connect.
In order to support the launch, TCS Connect offered a deal of 10% cash back.

TCS Connect-Advertising and Promotion

DIGITAL AND SOCIAL

TCS Connect-Weekend Hot Deals

DIGITAL AND SOCIAL

Generate sales by dropping the prices on a basket of goods every weekend, this is the premise behind the weekend hot deals. The campaign is running successfully and has become a feature that fans wait for with anticipation.
The weekly hot deals have increased TCS Connect’s customer base as well as its Facebook fans have grown.

TCS Connect – Dedicated to Mom

DIGITAL AND SOCIAL

Mother’s Day is a universal holiday and Media Idee decided to use it as a platform to engage the Facebook fans of TCS Connect. Choosing an emotional approach, we decided to create a competition where the fans would send in their entries in the form of both a story and a picture expressing their love and pay tribute to their moms. The campaign engaged the fan base and created equity for the brand.

TCS Connect-Eid Festival 2013

DIGITAL AND SOCIAL

TCS Connect- Winter Wonderland

DIGITAL AND SOCIAL

TCS Connect-Samsung Galaxy S4

DIGITAL AND SOCIAL

In order to launch the most awaited smartphone of the year on TCS Connect we created a campaign that focused on the S4’s amazing features.
The campaign included Facebook posts as well as display ads on various sites with a high visit rate for the target audience

TCS Connect-7 Days of Gift Ideas

DIGITAL AND SOCIAL

Mother’s day means two things emotion and commercialism, this campaign linked both, a basket of various products were created that included all the brands that a mother could wish for earrings, perfume, rings and more. The fans were encouraged to buy from the gifts and win the chance to get a voucher.

TCS Connect-Cinderjutt

DIGITAL AND SOCIAL

In order to promote the play Cinderjutt, we organised a competition where the fans had to answer questions related to the characters and the play’s plot. This contest not only generated awareness about the play but created a high level of interest and engagement with fans competing to win passes.

TCS Connect-Hero Bakra Contest

DIGITAL AND SOCIAL

To associate ourselves with Eid, we launched a Hero Bakra competition where the objective was to send a picture of your Bakra in a heroic pose. This 1 week competition, generated over 20,000 likes for TCS Connect, 1.2 million people were reached during the campaign, including over 340,000 due to the virality of the campaign.
240 entries were submitted and voted on and generated positive sentiment for the brand throughout the blogosphere.

TCS Connect - Trick or Treat

DIGITAL AND SOCIAL

Halloween

We were pioneers in associating a local brand with international events such as Halloween. Taking a cue from the popular “Trick or treat” game, we developed an app which when users would click would either treat them with a discount or ‘scare’ them.
The game proved to be very popular with over 6,000 likes generated in a span of just 5 hours. 350,000 people were reached and over 2,000 played the game.
The game also had a direct effect on sales with the till then highest single day traffic and sales due to voucher redemption

TCS Connect - Laddoo Bites Social Campaign

DIGITAL AND SOCIAL

To associate TCS Connect with the Shaadi season, the Laddoo Bites campaign was developed. The objective was to curate the most interesting stories from our fans, no matter what relationship they had to the bride or groom – cousins, sisters, in laws, fathers, mother’s could all participate in the campaign and give their unique perspective to the wedding.
For the first time in Pakistan, regional languages were used to derive affinity to the brand, with stories being accepted in six different languages including Seraiki, Punjabi, Pashto, Sindhi, Baluchi as well as English and Urdu. The language on the page was changed from just English to all languages and Moderators replied in the language of the communicator.
Within just 5 days of the 10 day campaign, fans had grown by 8,000, reach had exceeded 600,000 and over 150 entries were received all organically.
We created variations of the campaign insignia to reflect the nature of the story submitted. Happy laddoo characters for a funny story, sad ones for an embarrassing one.
See the full campaign and stories at: https://www.facebook.com/media/set/?set=a.402891166449864.92352.162589387146711&type=3

TCS Connect-Eid Festival 2012

DIGITAL AND SOCIAL

For the first time ever in the history of Pakistan, TCS Connect developed the concept of having online deals with a limited time of one day i.e. 24 hours.

TCS Connect-Azadi Offer-14/14/14

DIGITAL AND SOCIAL

Mediaidee devised a campaign to celebrate Pakistan’s Independence day 2012, based on offering 14 Samsung Galaxy S3 phones at 14% discount.
The offer which was valid for the 14th of August only was hugely successful. Even to today, people remember the S3 deal and many have asked for a similar deal on other popular phones.