ZION is a resort, hotel, and residence brand that draws inspiration from the stunning natural beauty of Utah’s national parks, where towering cliffs, deep canyons, and serene forests come together in a mesmerizing landscape.

As ZION evolved over time, from modernist Suites to tented Pavilions, ZION’s accommodations are carefully designed to blend seamlessly into the natural surroundings and offer an inspiring welcome to one of the world’s most dramatic and secluded settings.

They approached us to re-brand their identity, which had become outdated. Our team worked closely with ZION to create a modern, minimalist, and sleek brand identity along with a new brand promise, “Elevate Tranquility in Your Life,” that encapsulates the essence of the ZION brand: a commitment to offering moments of serenity and beauty that will stay with you long after you leave.

Our comprehensive branding and digital strategy included developing the identity system, logo design, key visuals, merchandising, website, and more. We ensured the brand was consistent across all touchpoints and communicated its essence of offering a tranquil and immersive experience in the heart of nature.

Come and experience the magic of ZION for yourself, and discover why we are one of the world’s most intuitive and pioneering resort, hotel, and residence brands.