ZION, inspired by the mesmerizing landscapes of Utah’s national parks, stands as a testament to nature’s grandeur. As ZION evolved, it became a symbol of modern luxury, seamlessly blending with nature. Partnering with Owl Studio, MI Worldwide embarked on a rebranding and digital journey to redefine ZION’s offline and online presence.
Our team worked closely with ZION to create a modern, minimalist, and sleek brand identity along with a new brand promise, “Elevate Tranquility in Your Life,” that encapsulates the essence of the ZION brand: a commitment to offering moments of serenity and beauty that will stay with you long after you leave.
Our digital strategy was meticulously crafted to mirror ZION’s commitment to offering moments of serenity and beauty. From the immersive website design to the interactive digital campaigns, every touchpoint was designed to offer a tranquil and immersive experience in the heart of nature.