Botanika is a clean, vegan-certified skincare and body care brand that promotes natural beauty and overall wellness. Their formulations are infused with pure, potent botanical actives that blend ancient botanical wisdom with modern skin science.

Our partner branding agency Owl Studio and we worked closely with Botanika’s team to develop a brand purpose and promise, “Experience the Natural Beauty,” which conveys their commitment to reconnecting people with nature and promoting conscious decisions about personal care routines.

Our comprehensive branding and digital strategy included developing the Botanika Brand Manual, which covered the identity system, logo design, packaging, key visuals, merchandising, website, and more. We ensured that the brand was consistent across all touchpoints and communicated its core essence of harnessing the power of nature to enhance natural beauty and overall wellness.