• Primary Target: Children aged 5-12 who are the main consumers of Maggi Noodles.
• Secondary Target: Parents, particularly mothers, who influence purchasing decisions and prioritize nutrition and convenience.

• Edutainment Approach: Combining a puppet show with product sampling to make learning fun for children while introducing the new packaging and product benefits.
• School-Based Engagement: Activation reached over 1000 schools nationwide, engaging children directly where they spend most of their time.
• Brand Messaging: Focused on promoting Maggi Noodles as a nutritious, quick, and delicious meal that encourages healthier eating habits among kids.

• Puppet Show: A creative, fun-filled show using puppetsto educate children about the benefits of Maggi Noodles as a complete meal. The puppets reinforced the importance of nutrition and healthy eating habits, making it relatable for kids.
• Taste Trials: Children were offered samples of Maggi Noodles, giving them the chance to taste and experience the product.
• School Engagement: The puppet show was brought to schools, creating an exciting and educational experience for children while building a direct connection with the brand.

• Nationwide Reach: Successfully engaged with children across more than 1000 schools in top cities, increasing brand visibility.
• Increased Consumption: Saw a significant rise in Maggi Noodles consumption among children, with many parents adopting the product as part of their regular diet.
• New Packaging Introduction: The new packaging was successfully introduced, gaining attention and driving brand awareness.

• Effective Engagement: The puppet show provided an innovative way to educate children while keeping them entertained, ensuring that the brand message was effectively communicated.
• Increased Trial and Consumption: Sampling was a key tactic, helping increase product trial and converting children into regular consumers.
• Boosting Market Share: The activation helped increase market share, particularly among households that were previously unfamiliar with Maggi Noodles.

The Nodi Puppet Show activation proved to be a successful school campaign, effectively educating and engaging children while introducing Maggi Noodles as the go-to meal. By reaching over 1000 schools nationwide, the campaign not only increased awareness of the new packaging but also drove consumption, making Maggi Noodles a preferred choice for children and their families.