One of our regional cinematic style branded entertainment production; we produced in collaboration with our worldwide productions network MI Films Worldwide for leading Urea brand Tara.
We associated the brand with the best celebrities of the Pakistani cinema, Nirma, Arbaz Khan, Tauqeer Nasir, and Saba Faisal. Celebrity singer Jawad Ahmed sang the song and famous music director & composer Sahir Ali Bagga worked on the soundtrack to create the desi-style filmy piece.
Thus ensuring that Tara’s message shone through cultural and cinematic-style communications considering the target audience.
The communication was super hit by winning the heart & trust of farmers, and today Tara Urea is one of the most celebrated and trusted brand names in the fertilizer market.