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021 33373725
+92 333-3521330
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ICI WEATHERSHIELD LAUNCH EVENT

ACTIVATIONS & EVENTS
Lahore & Karachi

BRAND & LAUNCH CAMPAIGN

The Protector

PRODUCT LAUNCH EVENT

We have proposed a theatre-style launch event to reveal the product around the theme of the concept of “Protection.”

At a time, people used to build forts/walls around the cities and called them their single home, and those walls served as a protective shield to protect their people from any outside attack.

With the changing era, now the home has become individual. This modern home needs a different type of protection that ICI weather shield promises, with a high level of fortified protection from dust, heat, weather changes, etc.

Brand & Launch Campaign

Click the link to read how CreativeCom, our network creative agency’s team worked on the brand launch Campaign by communicating Weathershield being a defender against the harsh environment over a more extended period.

It was shown as visual imagery using the four seasons as a concept and the house remaining new always.