For any questions, detailed information queries
or portfolio requests, please contact us at ideal@mediaidee.com
or whatsapp us at +971 50 4102246

UAE

P.O. Box No 103859, Dubai, UAE.
+971 501190915

UK

128 City Road, London, EC1V 2NX
+44 7706 955814
+34 652716486

PAKISTAN

M-2, 42-C, Shahbaz Commercial, Phase VI, DHA, Karachi Pakistan.
021 33373725
+92 333-3521330
+92 345-2947166

GTR TYRE

360º BRAND AMPLIFICATIONS

Brand Culture Network
A Brand-First Marcom Network

Storytelling Agency:
Creativecom

Brand Amplifications Agency:
Media Idee

Imagery Film Productions Agency:
Mi Films Worldwide

Strategic Alliance Partners:
Media Pulse | Media Matters

Creative Transformation Of Iconic Brand

Media Idee worked with Marcom Network Agencies on the re-branding, creative transformation & perception reshaping of 55 years old iconic brand General Tyre to a purpose-led brand GTR as an amplification agency.

We collaborated with our global Marcom network teams, led by our inspirational ideapreneur Ehmer Kirmani, to develop concepts and create experience journeys to amply the purpose-led communications across 360º platforms.

Digital Transformation

WEBSITE & DIGITAL MARKETING LAUNCH EVENT & ACTIVATION

A new purpose-led experience for www.GTR.com.pk

The new brand imbued our holistic reimagining of the GTR website: a sleek, dynamic aesthetic that didn’t lose the new GTR grit. Brand Culture Network and our Digital Amplification agency Media Idee faced the challenge of modernizing the site architecture and making it easy for the target audience to navigate tyre types and designs.

LAUNCH PR COVERAGE VIDEO

PR VIDEO RELEASED IN LEADING NEWS CHANNELS

DIGITAL LAUNCH EVENT

PR VIDEO RELEASED IN LEADING NEWS CHANNELS

SOCIAL PAGES – YOUTUBE

https://www.youtube.com/c/gtrtyre/featured

SOCIAL PAGES – LINKEDIN

https://www.linkedin.com/company/gtrtyre/

SOCIAL PAGES – FACEBOOK

https://www.facebook.com/GTRTyre

SOCIAL PAGES – INSTRAGRAM

https://www.instagram.com/gtrtyre/

SOCIAL PAGES – TWITTER

OOH CAMPAIGN

PRESS COVERAGE

FLOAT ACTIVATION

Brand Campaign

CREATIVE TRANSFORMATION & PERCEPTION RESHAPING
Enabling Dreams, Embracing Journeys

Click the link to read how our Marcom network global team, under the visionary leadership of our creative leader & filmmaker Ehmer Kirmani worked on the re-branding, creative transformation and perception re-shaping of iconic brand General Tyre into GTR. A youth-driven modern & dynamic purpose-led brand that empowers them in every journey.

OOH CAMPAIGN

TV COMMERCIAL