Brand Culture Network
A Brand-First Marcom Network
Brand Amplifications Agency:
Imagery Film Productions Agency:
Mi Films Worldwide
Strategic Alliance Partners:
Media Pulse | Media Matters
Media Idee, alongside Marcom Network Agencies, embarked on a challenging project to rebrand the 55-year-old General Tyre into GTR, transforming it into a purpose-led brand. This effort, led by visionary creative leader Ehmer Kirmani and his global team at Brand Culture Network, aimed at reshaping perceptions and amplifying purpose-led communications through innovative concepts and engaging experience journeys.
The transformation brought about a holistic redesign of the GTR website, introducing a sleek, dynamic aesthetic that retains the brand’s new gritty essence. Faced with the task of modernizing the website’s architecture, Media Idee and Brand Culture Network focused on enhancing user navigation across tyre types and designs. This effort sought to attract a younger, more dynamic audience with a modern, user-friendly digital presence.
Click the link to read how our Marcom network global team, under the visionary leadership of our creative leader & filmmaker Ehmer Kirmani worked on the re-branding, creative transformation and perception re-shaping of iconic brand General Tyre into GTR. A youth-driven modern & dynamic purpose-led brand that empowers them in every journey.