Brand Culture Network
A Brand-First Marcom Network
Brand Amplifications Agency:
Imagery Film Productions Agency:
Mi Films Worldwide
Strategic Alliance Partners:
Media Pulse | Media Matters
Media Idee worked with Marcom Network Agencies on the re-branding, creative transformation & perception reshaping of 55 years old iconic brand General Tyre to a purpose-led brand GTR as an amplification agency.
We collaborated with our global Marcom network teams, led by our inspirational ideapreneur Ehmer Kirmani, to develop concepts and create experience journeys to amply the purpose-led communications across 360º platforms.
A new purpose-led experience.
The new brand imbued our holistic reimagining of the GTR website: a sleek, dynamic aesthetic that didn’t lose the new GTR grit. Brand Culture Network and our Digital Amplification agency Media Idee faced the challenge of modernizing the site architecture and making it easy for the target audience to navigate tyre types and designs.
Click the link to read how our Marcom network global team, under the visionary leadership of our creative leader & filmmaker Ehmer Kirmani worked on the re-branding, creative transformation and perception re-shaping of iconic brand General Tyre into GTR. A youth-driven modern & dynamic purpose-led brand that empowers them in every journey.