After over six decades of driving Pakistan forward, GTR—Pakistan’s most trusted tyre manufacturer—embarked on a bold transformation to redefine what a tyre brand could feel like in the digital age. More than just a website revamp, this was a mission to craft an experiential digital journey that reflects GTR’s heritage, innovation, and category leadership across generations.
The Mission
To create a youth-centric, emotionally resonant, and AI-inspired digital platform that connects GTR’s product excellence with a powerful brand experience—one that speaks to Gen X, Millennials, and Gen Z alike.
Working in close collaboration with our network partners at Brand Culture Network, Media Idee led the digital transformation, blending strategy, technology, and creativity to turn GTR’s website into a storytelling medium built for discovery.