We started by rearchitecting the digital backbone of GTR’s online presence. The goal was clear: create a modern, mobile-first website that enables every consumer — from car owners to commercial operators — to find the perfect tyre for their journey.

By diving deep into GTR’s brand story, product portfolio, customer base, and competitive landscape to re-architect a digital presence that would not only reflect the brand’s vision but scale across regional markets and diverse customer needs.

This wasn’t just a redesign — it was a complete digital overhaul, building GTR.com.pk into the digital hub of Pakistan’s No.1 selling tyre brand. From form to function, every detail was meticulously designed to align with GTR’s bold new vision.

• Vehicle-Based Product Search:
  Enables users to find tyres tailored to car brand, model, and size.
• Cross-Category Navigation:
  Passenger, SUV, Motorcycle/Rickshaw, Tractor, and Light Truck Tyres segmented for seamless exploration.
• Distributor Network Navigator:
  Allows users to quickly locate nearby authorized GTR retailers with geo-based filtering.
• Advanced Product Filtering & Comparison:
  Refined filters for tyre size, specs, use cases, and terrain — supporting intuitive decision-making.
• CMS-Driven Content Management System:
  Built for flexibility and real-time updates to support evolving campaigns and content needs.
• SEO-Driven Architecture:
  Structured for search engine visibility, improving organic reach across tyre and service categories.
• Brand Manifesto Layer:
  Integrated storytelling modules for heritage, innovation, German-Japanese testing, and performance credibility.

• Purpose-Driven UX/UI Design
  The GTR website was designed with mobile-first performance and visual storytelling at its core. Clean layouts, immersive graphics, and intuitive journeys guide users toward relevant products and brand education.
• Enhanced Navigation & Multi-Device Optimization
  Reimagined navigation enables discovery through both product categories and vehicle types. The platform adapts across desktop, mobile, and tablets with fast-loading, clutter-free interfaces.
• Product Discovery & Personalization Tools
  A dynamic structure encourages deeper engagement — helping customers compare products, explore specs, and understand application based on terrain and vehicle usage.
• Distributor Connection Point
  The site bridges physical and digital brand touchpoints by integrating dealer lookups, making conversion easier and more location-aware.
• Localized Storytelling
  Every page reflects the brand’s promise — building mobility for Pakistan’s roads, empowering its people, and embodying performance across every journey.

Beyond launch, Media Idee, in collaboration with its network of creative and film production agencies, has remained GTR’s digital performance engine — consistently producing a rich library of purpose-led content across platforms.

From product awareness to patriotism, from youth empowerment to performance education — this always-on strategy ensured GTR stayed top-of-mind throughout the year.

• Product DVCs: Highlighting features, specs, and durability across categories — Passenger, SUV, Motorcycle, Tractor, and LTV
• Social Activation Films: Telling powerful stories of progress and ambition under the banner “Every Journey Has a Destination”
• Service & Safety Videos: Explaining best practices for tyre care, safety checks, and performance optimization
• Festive & National Campaigns: Marking moments like Independence Day, Eid, and Road Safety Week with tailored messages
• Motion Graphics & Explainers: Short-form animated videos covering dealer network, warranty, tyre matching, and performance tools
• “Drive Pakistan Dil Se” Campaign: A proudly patriotic content series of emotionally resonant short films and posts — celebrating GTR’s identity as a Made-for-Pakistan brand, engineered for local roads, terrains, and aspirations

These films — published across Facebook and Instagram — blended cinematic visuals, real-life landscapes, and emotive scripts with GTR’s commitment to performance built specifically for Pakistan’s roads and infrastructure.

As the Official Tyre Partner of Peshawar Zalmi, the highest media-valued franchise in the Pakistan Super League, GTR Tyres took the spotlight with a purpose-driven collaboration reflecting the brand’s ethos: “The Generation of Achievers.”

To amplify this platform and speak directly to Pakistan’s youth, Media Idee, in collaboration with the creative and AI-production teams from its network agency partners, crafted a visually groundbreaking series of digital and social videos for PSL Seasons 9 & 10.

These weren’t just sports tie-ins — they were AI-enhanced narratives, blending technology, sport, and brand philosophy into engaging, high-performance stories.

• AI-Driven Cinematic Sequences: Leveraging GTR’s network AI studio, we produced ultra-dynamic SUV driving visuals — generated entirely through AI — fused seamlessly with real player footage.
• Tyre Formation Animations: Using VFX and procedural modeling, we showcased tyre strength and precision as metaphors for player skill and endurance.
• Cricket x Mobility Storytelling: A hybrid visual language that connected GTR’s brand values (grip, power, performance) with cricketing excellence.
• AI-Composed Music & Vocals: Original soundtracks and voiceovers generated through machine learning tools, adding a futuristic, high-energy edge to the campaign.

• To align the GTR brand with the emotion, speed, and performance of cricket’s biggest stage
• To present next-gen storytelling that resonates with digitally native, sports-loving youth
• To reinforce the message that every journey has a destination — from the field to the road

• A new benchmark in sports-branded content within the tyre and automotive category
• Strong brand affiliation with cricket fans across social media
• Enhanced perception of GTR as a bold, innovative, and youth-centric brand