Brand Culture Network
A Brand-First Marcom Network
Storytelling Agency:
Creativecom
Brand Amplifications Agency:
Media Idee
Imagery Film Productions Agency:
Mi Films Worldwide
Strategic Alliance Partners:
Media Pulse | Media Matters
Brand Culture Network
A Brand-First Marcom Network
Storytelling Agency:
Creativecom
Brand Amplifications Agency:
Media Idee
Imagery Film Productions Agency:
Mi Films Worldwide
Strategic Alliance Partners:
Media Pulse | Media Matters
The GTR Brand Transformation was an ambitious rebranding initiative aimed at repositioning the iconic General Tyreas a purpose-driven and dynamic brand. After 55 years of legacy, the brand was reimagined as GTR, adopting a bold and innovative identity that resonates with a younger, more modern audience.
Led by Media Idee, a Brand-First Digital Team, in collaboration with global teams at Owl Studio, the network branding agency, and the Marcom Network Brand Culture Network, the project involved a comprehensive digital transformation. This included the complete redesign of the GTR website, the creation and implementation of a targeted digital marketing strategy, and the planning of an engaging launch event to introduce GTR’s refreshed identity to the world.
The transformation of GTR involved a complete overhaul of the website, introducing a sleek, dynamic aesthetic that reflects the brand’s bold new identity. The redesign retained the gritty essence of the brand while creating a modern, purpose-driven experience that appeals to a younger audience.
Faced with the challenge of modernizing the website’s architecture, we focused on enhancing user navigation, making it easier for visitors to explore different tyre types and designs. This effort was aimed at attracting a more dynamic, tech-savvy audience, offering a user-friendly digital experience that aligns with the brand’s modern, forward-thinking vision.
SOCIAL PAGES – LINKEDIN
https://www.linkedin.com/company/gtrtyre/
SOCIAL PAGES – FACEBOOK
https://www.facebook.com/GTRTyre
SOCIAL PAGES – INSTRAGRAM
https://www.instagram.com/gtrtyre/
OOH CAMPAIGN
PRESS COVERAGE
FLOAT ACTIVATION
Click the link to read how our Marcom network global team, under the visionary leadership of our creative leader & filmmaker Ehmer Kirmani worked on the re-branding, creative transformation and perception re-shaping of iconic brand General Tyre into GTR. A youth-driven modern & dynamic purpose-led brand that empowers them in every journey.
OOH CAMPAIGN
TV COMMERCIAL
Mediaidee
SOCIAL PAGES – YOUTUBE
https://www.youtube.com/c/gtrtyre/featured