USA

45 Lafayette Road Box 107 North Hampton,
NH 03862, 03820
(800) 742-0169

UAE

P.O. Box No 103859, Dubai, UAE.
+971-50-4987458

PAKISTAN

D-42, Block – 2, Kehkashan, Clifton,
Karachi, Pakistan.
+92-300-8295379

UK

115 Bath Street, Glasgow, Lanarkshire, G2 2SZ
United Kingdom.
+44 776 9930130

EXPERIENTIAL ACTIVATION
KON BANAY GA DABUNG

AL-GHAZI TRACTOR
60 Towns

Sindh, Punjab & KPK

ACTIVATION OBJECTIVE

The core objective of our activations was to create brand experiential and awareness among farmers, tractors mechanics and landlords and educate them about the new Dabang Tractor in rural areas and semi urban towns to highlight its special features.

Enhance brand image and communicate the core essence of the brand to motivate potential users to do a test trial and eventually buy our Dabang Tractors.

Convince farmers that Dabung Tractor is an ideal companion, a high quality tractor, designed to meet expectations in a cost effective manner.

Bring communication to life “Dabang Hai Mera Yaar” through airing of Al-Ghazi Tractor Thematic & Testimonial series of TVCs to built the brand imagery & brand purpose among TA.

Reaching out 60 Towns in Rural & Semi Urban Towns of Sindh, Punjab & KPK.

CREATIVE PLATFORM

IDEAL COMPANION FOR BETTER FUTURE

  • Brand Capsule:
    • Dabung Hai Mera Yaar
  • Experiential Ideation:
    • Kon Banay Ga Dabung Road Shows

KON BANAY GA DABUNG QUIZ SOFTWARE

Special software developed for “Kon Banay Ga Dabung” on Quiz Format, where random questions thrown by the computer to the participants from the data base and multiple choices for answers will be given.

Quiz questions are from agricultural & cultivations backgrounds, Al-Ghazi Dabung Tractor Key Features and the imagery communications of master brand Al-Ghazi Tractor by New Holland.

KON BANAY GA DABUNG ROAD SHOWS

  • Welcome & Briefing Session
  • Warm up Session
  • Khon Banay Ga Dabung Quiz Competition
  • Prize Distributions

EXPERIENTIAL ACTIVATION IMPACT

Al-Ghazi Tractors Limited (AGTL) reported earnings of Rs 718 million in the second quarter that ended on June 30, up 53% compared to Rs 674 million in the same period last year.

The company recorded sales of Rs 5.6 billion, up by 18% from Rs 4.55 billion in the 2nd quarter.

The company has a technical collaboration with CNHI – Case New Holland to manufacturing Holland (Fiat) tractors in Pakistan. Al- Ghazi sold 6951 units, up 67% during the second quarter as compared to 5907 units in the same period last year.

Top line surged by 24% YoY during Q2CY18 on the back of 18% YoY volumetric growth in tractor sales.

Along with the 2nd quarter result, half year result was also announced where the company reported a profit of Rs 1.8 billion, up by 13.21% from Rs 1.59 billion in the same period last year.