Pfizer Fibre7 was one of the most successful social media campaigns in Pakistan. For some time it was the most downloaded app developed by a local mobile development firm.
We can see the usage of the app and over a thousand pageviews per day were recorded in the Android app alone.
For sometime, it was the trending and leading the Pakistan’s download charts from ‘Cateogory’ to ‘All Time’ downloads.
The application was promoted across all social and digital display channels for optimum seeding and discovery.