A leading regional hotel chain approached us to create the branding for their upcoming Spa & Resort in Porquerolles, Italy. The resort promises to provide a serene escape from the stresses of everyday life, immersing guests in the soothing sounds of nature to embark on a transformative journey of relaxation and revitalization.
We crafted a brand name, “Serene Escape,” that captures this promise perfectly. Our branding strategy revolved around the tagline “Rewind. Revive. Revitalize. Naturally,” emphasizing the brand’s commitment to using natural elements to rejuvenate and heal guests. The lush greenery, flowing water features, and serene natural landscapes that guests will encounter during their stay all promote wellness and a sense of tranquility.
We developed a comprehensive branding strategy for Serene Escape, covering the identity system, logo design, key visuals, merchandising, website, and more. We ensured that the brand was consistent across all touchpoints and communicated a sense of tranquility, relaxation, and revitalization, perfectly capturing the essence of the spa and resort experience.