The Red Carpet is a lifestyle brand offering menswear, womenswear accessories, home collections and everything in between. The brand is for the discerning customer of today who demands high-quality designs, stylish detailing, and colour.
Red Carpet requires brand imagery that appeals to appeals to style-conscious men and women who trust us to deliver that specific something exclusive and not dull or ordinary.
To rebrand the Red Carpet, Media Idee collaborated with network branding company “CreativeCom.” By basing the company’s brand purpose and creative brand direction on the idea of “Own The Moments,” while taking into account the kinds of items it offers and the clients’ distinctive sense of style.
We have worked on developing the brand purpose, brand manifesto, brand manual, brand identity, stationary, branding, eCommerce website, digital assets, and key visuals.
We also worked on the launch advertising campaigns for traditional mediums besides the brand launch on digital & social platforms through digital & eCommerce marketing.