Belgium, globally renowned for its exquisite chocolates, stands as a symbol of confectionery excellence. Recognizing this legacy and identifying a market gap, a prominent business family — with a rich history in operating leading hyper-stores, a vast distribution network, and a stronghold in the agriculture sector — decided to venture into the confectionery domain. Their ambition? To establish a brand that competes with the world’s leading confectionery names. To actualize this vision, they approached Owl Branding Studio. We rose to the challenge, proposing the launch of a unique confectionery brand specifically tailored for Gen Z and younger generations.