Meezan Bank

DIGITAL & SOCIAL

Digital & Social Journeys

DIGITAL MARKETING & AMPLIFICATIONS

The Meezan Bank Mobile App Launch Campaign aimed to introduce the Meezan Bank Mobile App to a wider audience by showcasing its user-friendly features and versatility. Through a series of thematic videos and DVCs (Digital Video Commercials), the campaign emphasized the convenience and speed of the app, promoting how easily users can manage their banking tasks, whether it’s paying bills, checking balances, or transferring funds.

The campaign was designed to resonate with tech-savvy consumers, especially those looking for a seamless, on-the-go banking experience. It used everyday scenarios—such as shopping, coffee breaks, and waiting at the airport—to show how the app fits into a busy, fast-paced lifestyle.

Objectives

Drive awareness of the Meezan Bank Mobile App and its key features.
Increase downloads and engagement by positioning the app as a quick, convenient, and secure way to manage finances.
Showcase the Riba-free benefits of Meezan Bank in a digital-first format, leveraging everyday scenarios to make banking relatable and easy for customers.

SERVICES

Website Design
UI & UX Design
Content Management Systems
Content Writing
Website Development
Responsive Website Design
Digital Marketing
Social Media Marketing
Digital Videos
SEO

Campaign Strategy

Thematic Campaign Approach: The campaign featured multiple DVCs, each set in a different everyday scenario, to demonstrate the Meezan Bank Mobile App’s usability and convenience.
Mobile-First Experience: Videos focused on how users can complete key tasks like bill payments, balance monitoring, and fund transfers quickly through the app.
Targeted Digital Activation: The campaign aimed to engage a younger audience and tech-savvy users through social media, video marketing, and app store promotions.

Meezan Bank Mobile App – Airport

Handle your finances quickly, even at the airport, with the Meezan Bank Mobile App.

Meezan Bank Mobile App – Beach

Relax at the beach while keeping your banking under control with the Meezan Bank Mobile App.

Meezan Bank – Mobile App – Coffee

In the time it takes to enjoy your morning coffee, you can complete a range of tasks with the Meezan Bank Mobile App.

Meezan Bank Mobile App – Football

Enjoy a football match while managing your banking, all thanks to the Meezan Bank Mobile App.

Key Campaign Deliverables

A series of DVCs that feature the Meezan Bank Mobile App in everyday scenarios:
- Coffee Break
- Football Match
- Shopping
- Elevator Ride
- Airport Wait
- Beach Moment
Tutorial Videos: A detailed series explaining how to use the app’s core features: Bill Payments, Balance Monitoring, and Fund Transfers.

Results & Impact

The Meezan Bank Mobile App Launch Campaign achieved notable success in creating buzz around the mobile app, generating increased interest and higher downloads. It effectively communicated the app’s speed, ease of use, and reliability to a broad audience, strengthening Meezan Bank’s position as a leader in Islamic banking

Meezan Bank Mobile App – Shopping with Meezan Bank

Pay bills, check balances, and shop all from the Meezan Bank Mobile App in just a few taps.

Meezan Bank Mobile App – Elevator

In the time it takes for an elevator ride, you can manage your finances with the Meezan Bank Mobile App.

Meezan Bank Ramadan Campaign A Unique Approach to Islamic Banking During the Holy Month

Meezan Bank Ramadan 2018 Campaign

Meezan Bank’s Ramadan 2018 Campaign took a distinctive approach to highlight the values of Islamic banking during the holy month of Ramadan. Through creative and unique visual narratives, the campaign focused on promoting Meezan Bank’s offerings while emphasizing its core principles of riba-free banking. The series of ads targeted diverse segments, including businesses, professionals, and lifestyle enthusiasts, while also offering a special recipe ad to engage viewers during the festive season. The campaign’s central message revolved around the right choices—whether it’s selecting the best ingredients, the right career, or the most ethical way of banking.

Unique Approach

This campaign stood out by blending lifestyle, cooking, business, and professional content with Islamic values, positioning Meezan Bank as the right choice for riba-free banking during Ramadan. The use of relatable visuals and clear, concise messaging made it a highly engaging and educational campaign for all target audiences, especially in the context of Ramadan’s spiritual significance.

Results & Impact:

Increased Brand Awareness: The Ramadan campaign generated substantial visibility for Meezan Bank, positioning it as a leader in Riba-free banking services. The campaign resonated strongly with the target audience, increasing awareness of the bank’s Islamic banking values, particularly during the holy month of Ramadan.
Enhanced Engagement with Target Audience: By focusing on health, business, and profession, the campaign was able to engage a wide range of customers, leading to increased social media interaction. The creative approach, using relatable visuals like healthy eating, business success, and career growth, helped strengthen the emotional connection with the audience.
Positive Brand Perception: The campaign reinforced Meezan Bank’s reputation as a purpose-driven and ethical brand. The message that riba-free banking is the right choice for all banking needs, especially in Ramadan, received positive feedback from the audience, strengthening Meezan Bank’s position as a trusted Islamic banking partner.
Higher Conversion and Engagement: The Ramadan campaign led to an increase in customer engagement, with more users interacting with Meezan Bank’s services, both digitally and in-branch. The ads encouraged people to adopt riba-free banking and take action, leading to a boost in conversion rates and overall brand loyalty.

Meezan Bank | Government Hajj Application Campaign

The Meezan Bank Government Hajj Application campaign was created to simplify the Hajj application process for Pakistani pilgrims through a seamless digital experience. With a deep understanding of the spiritual significance of Hajj and the importance of accessibility and convenience, Meezan Bank partnered with the Government of Pakistan to provide a secure and user-friendly platform for applicants.

This campaign highlighted the ease of use of the Meezan Bank Government Hajj Application, focusing on simplicity, clarity, and efficiency to guide individuals through the application process smoothly, ensuring that pilgrims could complete their applications in a timely and organized manner.

Meezan Bank | Government Hajj Application

This video highlights how easy it is to apply for Hajj through the Meezan Bank Government Hajj Application, emphasizing security, simplicity, and the seamless experience provided to applicants. The video also reflects the spiritual significance of the Hajj pilgrimage, making the process feel more connected to the sacred journey.

Results & Impact:

Simplified Application Process: The campaign effectively streamlined the Hajj application process, making it more accessible for Pakistani pilgrims.
Increased Engagement: The video campaign garnered significant interest on social media, with users appreciating the ease and convenience of applying for Hajj through the digital platform.
Positive Perception: Meezan Bank strengthened its position as a trusted, secure, and purpose-driven bank aligned with Islamic principles, particularly in providing Riba-free services for important spiritual needs.

Meezan Bank | Car Ijarah Campaign

The Meezan Bank Car Ijarah campaign focuses on offering Shariah-compliant car financing solutions that cater to customers seeking a hassle-free and ethical way to own a car. This campaign was designed to highlight Car Ijarah, a unique and convenient Islamic financing option that allows customers to enjoy car ownership without the burden of interest-based loans.

Through an engaging video campaign, Meezan Bank showcased the easy process of applying for Car Ijarah, making it accessible to a wider audience looking for an alternative to conventional car financing. The campaign also emphasized Meezan Bank’s commitment to Riba-free banking solutions in line with Islamic principles.

Objective

Educate potential customers about the Car Ijarah product, its Shariah-compliance, and its benefits compared to conventional car loans.
Increase awareness and customer engagement around the Car Ijarah financing option offered by Meezan Bank.
Drive sign-ups and applications for the Car Ijarah product through effective digital marketing, storytelling, and educational content.

Campaign Strategy

Video Marketing: A Digital Video Commercial (DVC) to explain the Car Ijarah product, showcasing how the process works and how it aligns with Islamic banking principles.
Targeted Outreach: Reaching out to potential customers through digital platforms and social media, targeting those interested in purchasing a car with ethical financing.
Educational Messaging: Providing valuable insights into Islamic financing principles and Car Ijarah features, highlighting the benefits of a Riba-free solution.

Meezan Bank | Car Ijarah - Your Riba-Free Car Ownership Journey

This video introduces the concept of Car Ijarah, highlighting the simplicity and ease of purchasing a car through Meezan Bank’s Shariah-compliant financing option. It clearly communicates the benefits of this ethical and transparent way of financing a car without resorting to interest-based loans.

Results & Impact

Increased Awareness: The campaign successfully educated the target audience on Car Ijarah, its features, and how it stands as a Riba-free alternative to traditional car financing options.
Higher Engagement: The digital video commercial generated significant engagement and interest from customers seeking a reliable and Islamic financing solution for car ownership.
Conversion & Sign-Ups: The campaign contributed to an increase in Car Ijarah applications, showcasing Meezan Bank’s leadership in the Islamic banking sector.

Meezan Bank | Islamic Savings Account – Riba-Free Banking

The Meezan Bank Islamic Savings Account campaign focuses on educating customers about the Riba-free nature of Islamic savings accounts and the ethical banking practices that Meezan Bank adheres to. The campaign explains how Meezan Bank offers Shariah-compliant savings products, where the concept of Riba (interest) is eliminated, ensuring that savings grow in a manner aligned with Islamic values.

The video campaign emphasizes the benefits of saving in a Riba-free environment, allowing customers to earn profits without engaging in interest-based financial practices. The campaign also serves to position Meezan Bank as the leading provider of Islamic banking products, particularly in the context of savings accounts.

Objective

Educate customers on how the Islamic Savings Account operates Riba-free, aligning with Islamic principles and ensuring ethical financial practices.
Promote awareness of the benefits of Riba-free savings, particularly for individuals who are looking for an alternative to conventional savings accounts.
Encourage sign-ups for the Islamic Savings Account, driving growth in the bank’s customer base and reinforcing Meezan Bank’s position as a leader in Islamic banking.

Campaign Strategy

Educational Video: Using a clear, engaging video format to explain how the Islamic Savings Account works and how it differs from conventional interest-based savings accounts.
Targeted Digital Campaigns: Promoting the concept of Riba-free savings through social media platforms and digital ads, ensuring the messaging reaches the target audience seeking ethical and Shariah-compliant banking options.
Transparency in Banking: Highlighting the transparency of Meezan Bank’s profit-sharing model and how it aligns with the core values of Islamic finance.

Key Deliverables

A digital video commercial that explains how Meezan Bank’s Islamic Savings Account operates without Riba, showing the ethical and Shariah-compliant practices involved.
Social media and digital advertising to raise awareness and generate engagement from individuals interested in ethical savings options.
Content that educates customers on the importance of Riba-free banking and how it allows them to earn profits while adhering to Islamic principles.

Meezan Bank | How is Islamic Savings Account Riba-Free?

This video explains how Meezan Bank’s Islamic Savings Account is a Riba-free alternative to conventional savings accounts. The video emphasizes the ethical, Shariah-compliant nature of Islamic savings, showing how customers can save and earn profits without the use of interest-based practices.

Results & Impact

Enhanced Awareness: The campaign successfully informed the audience about the Riba-free concept of Islamic banking and how Meezan Bank’s Islamic Savings Account provides a genuine alternative to interest-based savings.
Increased Engagement: Through the educational content, customers became more engaged and interested in ethical financial solutions, leading to an increase in inquiries and account sign-ups.
Growth in Islamic Savings Accounts: The campaign contributed to an increase in new Islamic Savings Account sign-ups, reflecting growing interest in Shariah-compliant banking products.