We were tasked with providing strategic creative brand direction for Maral, a fashion brand based in the United Kingdom. Our goal was to position Maral as a trend-focused destination for customers looking for a variety of fashion options.
To achieve this objective, our team conducted extensive market research and worked closely with Maral to develop a comprehensive brand strategy that captured the essence of the brand and resonated with its target audience.
The first step in this process was to develop the brand nomenclature and identity, which included a new logo and visual branding guidelines that reflected the brand’s values and aesthetic. We wanted to create a brand identity that was stylish, unique, and easily recognizable, so that Maral could stand out in a crowded fashion market.
Next, we designed and developed an e-commerce website that showcased Maral’s products in an engaging and intuitive manner. The website was optimized for search engines and integrated with social media platforms to drive traffic and increase brand awareness.
In addition to the website, we created a multi-channel advertising launch campaign that included both traditional and digital media. The campaign utilized targeted messaging and creative assets to reach Maral’s key demographics and drive conversions.
The fashion shots we created and curated for Maral were designed to highlight the brand’s unique fashion offerings, which included trendy and versatile pieces that appealed to a wide range of fashion-conscious customers. We worked with Maral to develop a cohesive aesthetic for these shots that reflected the brand’s values and identity, while also showcasing the clothing in the best possible light.
Through these fashion shots, we were able to build a strong visual identity for Maral that was consistent across all of the brand’s online platforms, including its website, social media accounts, and advertising campaigns. By showcasing the clothing range in a visually compelling way, we were able to capture the attention of Maral’s target audience and drive engagement with the brand. Overall, the fashion shots we created and curated played a critical role in the success of Maral’s branding and marketing efforts.
Throughout the project, our team worked closely with Maral to ensure that the brand’s unique voice and values were reflected in all aspects of the campaign. The result was a comprehensive and cohesive brand experience that elevated Maral’s online presence and drove significant growth in sales and customer engagement. Overall, we were able to successfully position Maral as a leading trend-focused fashion brand in the UK market.