Ramak engaged our network to launch a Cereal brand for the Europe region.
Creativecom, our network branding agency, worked on developing the brand positing statement, brand nomenclature, brand logo, creative direction, packaging, branding, and launch communications campaign, besides colloborating with Media IDee on Shopper Marketing Ideation and Campaign development.
Shopper Idee Framework
The Shopper Marketing Concept “Get in Shape” was developed in response to research on young people’s new year resolutions, particularly those made by young women.
“Get In Shape” was among the top trends, and the modern-day consumer always looks for healthy choices full of nutrition but does not want to sacrifice taste.
The aim is to encourage consumers to reconsider what they eat for breakfast and remember why Delight Cereals are great, healthy, and tasty as it’s 98% fats free with the goodness of real fruits, nuts, and whole grains that help them to get in shape.
It also featured a 14-day challenge on the packaging back panel, where customers could get more information on how we help maintain a slim figure and where they dropped a jean size taken as an inspiration.
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