Caffè Circle is a coffee shop brand founded by a couple passionate about exceptional coffee. They approached our branding agency to create a brand identity reflecting their commitment to delivering an exceptional coffee experience.

We worked closely with the founders to develop a brand purpose, “Brewing Inspirations,” that conveys its mission to inspire a community of people to pursue their passions, aspirations, and dreams through their exceptional coffee experience.

In addition to designing a cohesive brand identity and brand imagery, including the brand name, logo, key visuals and brand capsule, we also created a comprehensive branding that covers packaging, merchanding, website, and more. This branding visually conveys the essence of inspiration, warmth, and inclusivity.

Through our branding work, we helped Caffè Circle establish a strong brand identity that resonates with its target audience and communicates its unique value proposition.