Pfizer Fibre7 launched its new campaign ‘Ramadan Recipes With Chef Shai’ during the holy month of Ramadan in Pakistan. Targetted towards the ‘health conscious adult market’, the campaign which included the production and development of Recipes from scratch, video shoots and then launching the campaign on social channels, display networks and video networks using hover-over ads proved to be a huge hit with some of the videos garnering well over 4000 likes and shares with massive amount of engagement on the overall campaign. In total just the organic facebook likes almost doubled during the campaign with massive requests for availability and trial of the product.
The star of the campaign however was the Chicken Broast with herbs video which garnered over 4700 likes and 2000+ shares.
The videos showcased how to make Ramadan Healthy whilst the posts provided summaries of the videos for people who might not have the bandwidth or the devices to view video content.
The recipes ranged from traditional desi to the exotic such as:
Please visit the Facebook page: www.facebook.com/fibre7 for more information or to watch the videos.
Mediaidee