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Hero Bakra – Making Eid Even More Rewarding

Industry - Retail And Consumer Products

To associate ourselves with Eid, we launched a Hero Bakra competition where the objective was to send a picture of your Bakra in a heroic pose. This 1 week competition, generated over 20,000 likes for TCS Connect, 1.2 million people were reached during the campaign, including over 340,000 organically due to the virality of the campaign.

240 entries were submitted and voted on and generated positive sentiment for the brand throughout the blogosphere.


Hero Bakra shares

The winner of the contest was Madiha who submitted this video for the contest.