October 27, 2009
People have long shared product opinions with friends and family through word-of-mouth. Today's social media tools enable consumers to share and extend their connections and opinions in powerful new ways...
October 6, 2009
Enterprise Social Computing is the next generation of online collaborative technologies and practices that people use within the enterprise to share knowledge, expertise, experiences and insight with each other. (Definition:...
October 1, 2009
In 1999, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger in their "The Cluetrain Manifesto", wrote “A powerful global conversation has begun. Through the internet, people are discovering and inventing new ways to...
August 23, 2009
ITCN - Age Of Engagement View more presentations from Umair Mohsin. ...
August 23, 2009
Dalda Foods Pvt. Ltd. has recently engaged with their customers through an Instore Activation. Dalda customers buying 10 KG/ Liters of their products got a chance to play 'Dalda's Wheel of...
July 30, 2009
A recent post at Nielsen Wire (http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/) said that Recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising, according to the latest Nielsen...
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