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If the conference has proved anything is that what really has changed is the way we implement marketing and the way we run our marketing organizations. In the oncoming world...

Published in Dawn, Aurora, March - April, 2010 Over the last decade broader socio-economic changes, including growth in the urban middle class and disposable incomes have given rise to the modern...

To date there has been no study of the potential of the kid’ s market in Pakistan. However, a rough estimate can be devised. The 0-25 years old market in...

Businesses have started finding out that they no longer control the strings - neither can they evoke desire nor elicit responses like they used to. These “bell ringers” who had...

It’s simply that the media houses are too stuck in the mindset of big, fancy and being infrastructure-bound where they should understand the value of being lean, mean and constraint-free....

Youth marketing currently is already flushed with sponsored events, games, contests and ringtone promotions yet today's teens are more sophisticated, demanding and powerful consumers than their parents ever were. Tomorrow's...