Yasir Riaz

CEO & Co-Founder @YMT & Medicart
Managing Partner – Innovation @MediaIdee

In pursuit of learning “Next Practices” and forgetting “Best Practices”.

24+yrs experience in Regional & Local Leadership Roles.
He has held Country & Regional leadership positions at top-tier Media Agencies.
Ex Regional Director / Mindshare, Singapore
Ex Managing Director / Starcom, Indonesia
Ex Head of Media / Publicis One, Indonesia
Ex Brand & Strategy Director / Geo TV Network, Pakistan
Ex Director Strategy / Group M, Indonesia
Ex General Manager / Mindshare, Pakistan

Specialities: Data Driven Marketing, Digital Strategy, Digital Operations, Brand communication plans, Communication & Media ROI, E-commerce Demand Generation, Performance Marketing (Search, Social, Programmatic), Senior client management & consultation, Working in cross functional teams, Strategic Partnership.

Laur Barbu

Co-Founder BCN
Creative Director @MediaIdee

Laur Barbu is a Freelance ECD at Media Idee, an award-winning creative director with over 17 years of experience working in leading network global agencies. In 2014 he decided to leave the agency life aside and focus on freelance projects in Barcelona. This decision has brought him a multitude of project-based global clients.

Laur has cofounded and taken on the role of Executive Creative Director of BCN, a new advertising business based on a new concept set out to make some important changes in how brands interact with their audiences and how advertising professionals collaborate with their clients.

He is known for his collaborative and empowering leadership style and his pivotal role in helping local and global brands find their voices in the modern world. He has numerous honors to his name, including Effie Awards for the J&B “Start a Party” international campaign, WARC David Ogilvy Grand Prix for WWF “Less Plastic” global campaign and Effie Awards for Deutsche Telekom Activation Campaign.

Role: Creative Direction, Concept Development & Copywriting

His career credits include iconic and brand-defining work for:

Unilever: Lipton, Lay’s, Rama, Persil, Deutsche Telekom, WWF (World Wildlife Fund), Vodafone, Absolut Vodka, SEAT, Audi, General Tyre, GTR Tyre, British American Tobacco, Davidoff, Kent, Kent, Lucky Strike, PokerStars, La Dona Fruits, DP World, Moti Design, Zeeba Vans, J&B Global, Tarom Airways, Libra Bank, Gerovital, Zu Radio, European Foods & Drinks Co. Rizla, Drum, Golden Virginia

Communication had held an exceptional place in Laur Barbu’s life, even before he was admitted to the University of Bucharest in 2000. Starting as early as high school, he’s spent part of his spare time as a project-based intern for one of Bucharest’s emerging advertising agencies. Here is where his affinity for creative communication and arts grew exponentially simultaneously as the desire to work in an advertising agency became a clear career choice.

Shakeel Qureshi

Director @MediaIdee

He has worked with many of the world’s leading brands and strives to inspire clients with the limitless potential of a brand’s digital transformation through creativity. He is responsible for the digital amplification of some of the network’s most culturally relevant and talked-about work for leading global and local brands.
Overseeing a talented team of passionate professionals from art directors, designers, content writers, animators, developers, and techies while working closely with our global creative leaders and C-suite Executives on ongoing creative and digital creations, amplifications, and productions.

Purnia Farrukh

Chief Architect & Brand Designer @itereight
Managing Partner @BCN

Itereight a partner Architectural and Branding International Studio of Brand Culture Network
One of its kind, our managing partner Purnia Farrukh at BCN, owns & runs itereight. She is an Architect by profession and a creative soul by nature who specialises in creating Brand Identity, Architectural Design and Product Design.

Under her leadership, itereight creates multi-faceted, experiential residential, hospitality, commercial and retail environments and expansive collections of lifestyle product designs and high-quality Brand Identities for businesses. With the demonstration of provocative concepts and expressive narratives, each brand is designed with extensive research and detail-oriented design execution.

Purnia Farrukh holds a Bachelor’s in Architecture from California State Polytechnic University-Pomona, USA, and also received her two years of Design & Visual Communications certifications from Sabanci University, Istanbul.