Meezan Bank Launches it’s new corporate branding media campaign for Ramadan 2015. Hopes to spur growth during the holy month.
New campaign focuses on helping people choose Riba Free banking with Meezan Bank.
The marketing campaign aims at reminding the Pakistan’s 200 million Muslims to follow the teachings of Islam and Prophet Muhammad (PBUH) injunctions on receiving interest and reminds them of the war against interest and usary.
Meezan bank is engaged in building up its brand-image through this campaign as Ramadan offers the perfect platform for such a promotion as Muslim become more conscious of their non-islamic habits.
The campaign runs on social networks, via display advertising on various publishers, mobile advertising and video advertising.