Laur Barbu
PARIS - MADRIDCo-Founder BCN
Creative Director @MediaIdee
Laur Barbu is a Freelance ECD at Media Idee, an award-winning creative director with over 17 years of experience working in leading network global agencies. In 2014 he decided to leave the agency life aside and focus on freelance projects in Barcelona. This decision has brought him a multitude of project-based global clients.
Laur has cofounded and taken on the role of Executive Creative Director of BCN, a new advertising business based on a new concept set out to make some important changes in how brands interact with their audiences and how advertising professionals collaborate with their clients.
He is known for his collaborative and empowering leadership style and his pivotal role in helping local and global brands find their voices in the modern world. He has numerous honors to his name, including Effie Awards for the J&B “Start a Party” international campaign, WARC David Ogilvy Grand Prix for WWF “Less Plastic” global campaign and Effie Awards for Deutsche Telekom Activation Campaign.
Role: Creative Direction, Concept Development & Copywriting
His career credits include iconic and brand-defining work for:
Unilever: Lipton, Lay’s, Rama, Persil, Deutsche Telekom, WWF (World Wildlife Fund), Vodafone, Absolut Vodka, SEAT, Audi, General Tyre, GTR Tyre, British American Tobacco, Davidoff, Kent, Kent, Lucky Strike, PokerStars, La Dona Fruits, DP World, Moti Design, Zeeba Vans, J&B Global, Tarom Airways, Libra Bank, Gerovital, Zu Radio, European Foods & Drinks Co. Rizla, Drum, Golden Virginia
Communication had held an exceptional place in Laur Barbu’s life, even before he was admitted to the University of Bucharest in 2000. Starting as early as high school, he’s spent part of his spare time as a project-based intern for one of Bucharest’s emerging advertising agencies. Here is where his affinity for creative communication and arts grew exponentially simultaneously as the desire to work in an advertising agency became a clear career choice.