USA

45 Lafayette Road Box 107 North Hampton,
NH 03862, 03820
(800) 742-0169

UAE

P.O. Box No 103859, Dubai, UAE.
+971-50-4987458

PAKISTAN

D-42, Block – 2, Kehkashan, Clifton,
Karachi, Pakistan.
+92-300-8295379

UK

115 Bath Street, Glasgow, Lanarkshire, G2 2SZ
United Kingdom.
+44 776 9930130

NIDO BUNYAD

ACTIVATIONS

Our challenge was to penetrate the sec C & D income segments to open up the bottom of the pyramid to Nido. Nido Bunyad powder milk was launched as an affordable solution with iron fortification which would help give a strong foundation for success. We successfully managed the activation by reaching out to 400,000 households overall in the south region starting from Karachi using various contact points, like; going door-to-door (dds) doing free sampling, product briefing and inviting mothers and kids to a total of 450 informative and interactive consumer shows in a total of 276 in Karachi city and South outstation cities like Hyderabad, Nawabshah, Mirpurkhas, Khairpur, Larkana and Sukkur.

Overall activity achievement level: 121%