PAKISTAN

606, 6th Floor, Progressive Plaza,
Beaumont Road, Behind PIDC,
Karachi 75530, Pakistan.
021 38924177
+92-0333-3521330
+92-0345-2947166

For any questions, detailed information queries
or portfolio requests, please contact us at ideal@mediaidee.com
or whatsapp us at +971 50 4102246

NIDO BUNYAD

ACTIVATIONS

Our challenge was to penetrate the sec C & D income segments to open up the bottom of the pyramid to Nido. Nido Bunyad powder milk was launched as an affordable solution with iron fortification which would help give a strong foundation for success. We successfully managed the activation by reaching out to 400,000 households overall in the south region starting from Karachi using various contact points, like; going door-to-door (dds) doing free sampling, product briefing and inviting mothers and kids to a total of 450 informative and interactive consumer shows in a total of 276 in Karachi city and South outstation cities like Hyderabad, Nawabshah, Mirpurkhas, Khairpur, Larkana and Sukkur.

Overall activity achievement level: 121%